The Breakfast of Champions

marketingMarketing
Written By Dana Podgurski

Growing up as a kid, I was never a fan of Wheaties. I preferred the cereals with colorful marshmallows instead. However, that changed when my older sister (who I naturally looked up to) took a giant bite of her bowl of Wheaties, flexed her arms, and literally declared herself “a champion!” I, too, wanted to be a champion! Suddenly, I had an appetite for the lighted frosted wheat and bran combo.

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Wheaties made a brilliant marketing decision when they leaned into their simple message that declared Wheaties as “The Breakfast of Champions.” The message was repeated on commercials like this one on the cereal box itself, accompanied by an image of an incredible athlete. By consistently repeating the positive message in various forms, people perceived the brand as aspirational and aligned the cereal with being a champion.

I don’t know about you, but I know exactly what I’m eating for breakfast tomorrow!

Dana Podgurski

Hi everyone! I'm Dana Podgurski!

I'm a foot in the mouth, tongue in cheek, head in the clouds, and heart on the sleeve kind of gal. I live for new experiences, but am a total sucker for nostalgia at the same time. I'm tough as nails, but am a complete softie for all things kids and animal-related. I fly by the seat of my pants, and live for adventure. But I firmly believe that adventure is a mindset that one's self determines.

For work, I am a marketer through and through. Bringing brands to life, and content marketing are passions of mine. Many would consider what I do as nerdy, but I seriously dig it. I have been doing marketing contract work for years, and appreciate the variety it brings, and the relationships I've developed with my clients. If you're interested in a partnership, click here.

For fun, I love to create - writing/blogging, photography, and painting are my main three mediums of doing so. Feeling good and healthy is also high on my list, as it really lends itself to making everything more enjoyable. So I maintain a very active lifestyle, eat pretty healthy, and am outdoors as much as I can be. And if my blog didn't make it abundantly clear, I absolutely LOVE to travel (near and far) and go on adventures. I spend any extra money I have on tickets and feel so fortunate to have been to several amazing destinations both domestically and internationally. There's nothing more fulfilling than coming home from a trip and adding a been-there-pin to my map.

Cheers!

Dana

http://www.mightygoodpen.com
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