Chick-fil-A Brand Relationships

The amount of chicken nuggets I have ordered from Chick-fil-A since the pandemic began is a combination of embarrassing and impressive. To me, there is no fast food menu option superior to the Chick-fil-A nuggets dipped in secret sauce with waffle fries on the side. Since this love affair started, I’ve also picked up how brilliantly their brand can build relationships with their consumers.

Behavior Loyalty

Not only is their food delicious, but they make it pretty easy to be a loyal customer. They have their own app that lets you accrue points that you can trade for free food.

Attitudinal Attachment

A key differentiator of Chick-fil-A compared to the other fast food options out there is their incredible customer service. If you say “thank you,” they say, “my pleasure.” The staff is consistently cheery, helpful, and seemingly delighted to be there. In turn, customers always leave their establishment in a great mood. They also have fun with their “Eat Mor Chikin” campaigns!

Sense of Community

Chick-fil-A uses their social media channels to help promote its fun-spirited brand and foster community engagement. They are also known for doing generous things for their local community.  

Active Engagement

I am certain that I’m not alone in saying that I’ve driven out of my way to get the Chick-fil-A experience.

Overall, Chick-Fil-A hits a home run in every aspect of building a brand relationship. In fact, I suddenly have a craving for chicken nuggets.