How “Facebook Stalking” Can Increase Brand Loyalty

Whenever one of my single friends starts to date someone new, I make them surrender the new guy’s name and information so that I can “Facebook stalk” them. This, of course, extends to all social media platforms (not just Facebook). After all, that’s what friends are for, right? It’s incredible to see how many insights you can gather on a person simply by looking at their social media accounts. 

This concept can be applied to marketing, too! For example, I’m a Brand Manager for a company that develops and manages luxury apartments. We charge a pretty penny for these apartment homes. One step that often gets overlooked in the process are move-in gifts. The defaults are canvas tote bags, water bottles, and other tchotchkes. 

What if, instead, the process and expectation were to go to the new resident’s social media pages to help you determine what they liked so that you could give them a personalized gift? I think we all can agree that this is a more meaningful customer experience that will undoubtedly help build brand loyalty. It also makes the residents feel valued since they will feel “heard.”