Funnel Strategy for a Luxury Apartment

In developing your online marketing strategies for your business or brand, it is essential to consider all steps of the customer journey. One way to approach this is to determine where they are in the funnel. They could be at the top of the funnel, middle of the funnel, or at the bottom of the funnel. From the marketing perspective, we know that we aim to achieve brand awareness at the top of the funnel. In the middle, we are hoping to make the consumer interested in the offering, and at the bottom of the funnel, we want them to convert.

Here is what we implement to help reach our consumers through various points of the funnel in marketing luxury apartments.

Top Funnel: Here, we are using display ads with stunning photography. If the user clicks on the image, they are taken to the apartment community’s website.

Middle Funnel: To reach consumers in the middle of the funnel, we have found great success utilizing retargeting ads. The ad’s messaging is adjusted to speak to the fact they have been to the website before. 

Bottom Funnel: To help motivate consumers to convert at the bottom of the funnel, we typically will email them a special coupon. There is always an expiration date to help increase the level of urgency. 

This is only a mere glimpse of how marketers can approach their digital strategies in a manner that supports the entire funnel. There are countless combinations of channels and advertisements to use to help drive success through every point in the customer journey.