How Much More Proof Do You Need?
A spicy blog post title for a spicy blog post! But if it were vanilla we would probably assume I was kidnapped and my blog was hijacked, right?
I digress.
For several years, I have barely paid any attention to sports of any kind even though I live in sports-obsessed New England. But, like most of the country, Caitlin Clark had me in a chokehold last month. As someone who played basketball growing up, it was so much more than an exciting tournament. She literally proved to the entire country that there is an audience for women’s basketball. Although, she didn’t get the championship title, I think it’s safe to say she accomplished something much greater. It’s also important to note that there have been many other women who have proven the same in many other spaces.
This got my own wheels going in the wee hours of the morning. It left me pondering what spaces could have this same transformation. Transformation. Transformers. And the concept of “TransformHER” erupted through my brain.
What if…
What if Transformers created a product line called TransformHERs where female figures can be morphed into their own unique vehicle? Here are some ideas…
Taylor Swift would transform into a 1956 Porsche Speedster.
Caitlin Clark would transform into a tricked out Jeep Wrangler.
Beyonce would transform into a Bugatti La Voiture Noire.
Dolly Parton would transform into a 1965 Ford Mustang.
(Note: I am not a car expert, so if the car suggestions are “off”, that is why. The concepts above are just to illustrate the idea.)
Potentially, Transformers could partner with different car manufacturers and split tooling and marketing costs. Or, perhaps they partner with NASCAR and do all race cars. Another way this could be executed is if they worked under a theme, such as musicians, scientists, athletes, etc. Personally, I like the variety, but theme’ing could also help in a successful launch.
There are tons of brands that claim not to have much of a female audience/consumer base. To them, I must ask questions like, “Have you intentionally targeted them before?” and “How many females are in your ads?” and “Who are the ‘heroes’ within your brand story — are any of them female?” It’s sort of a chicken-and-egg scenario. However, I am willing to bet that most brands do have a female audience and that there is a tremendous amount of untapped potential! It’s an exciting time for brands, and I can’t wait to see which brand is next to jump at the opportunity to deliberately target females. We’re waiting! ;)
