The Flavors of Social Media

marketingMarketing
Written By Dana Podgurski

I absolutely love going grocery shopping. One of my favorite parts of these trips is when I head down to the chips aisle. These days, practically every flavor imaginable is available (some of my unusual favorites are the dill pickle and jalapeño and ranch options). How and why are there so many flavors? That’s easy - there’s a market for them.

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The same thought process goes for social media. For many of us, it started with just Facebook. Now, there’s Twitter, Instagram, YouTube, TikTok, and more! People ask in exasperation, “why are there so many platforms?” Like the chips scenario, it’s because they’re each a little bit different, and there’s a market for them. 

In this comprehensive article, Sprout Social explains that the “demographic data is an essential starting point for figuring out which networks and campaigns deserve your attention.” Meaning, as a marketer, understanding who is on each social media platform will help you determine where your business should invest resources in. 

And now… I’m suddenly craving chips.

Dana Podgurski

Hi everyone! I'm Dana Podgurski!

I'm a foot in the mouth, tongue in cheek, head in the clouds, and heart on the sleeve kind of gal. I live for new experiences, but am a total sucker for nostalgia at the same time. I'm tough as nails, but am a complete softie for all things kids and animal-related. I fly by the seat of my pants, and live for adventure. But I firmly believe that adventure is a mindset that one's self determines.

For work, I am a marketer through and through. Bringing brands to life, and content marketing are passions of mine. Many would consider what I do as nerdy, but I seriously dig it. I have been doing marketing contract work for years, and appreciate the variety it brings, and the relationships I've developed with my clients. If you're interested in a partnership, click here.

For fun, I love to create - writing/blogging, photography, and painting are my main three mediums of doing so. Feeling good and healthy is also high on my list, as it really lends itself to making everything more enjoyable. So I maintain a very active lifestyle, eat pretty healthy, and am outdoors as much as I can be. And if my blog didn't make it abundantly clear, I absolutely LOVE to travel (near and far) and go on adventures. I spend any extra money I have on tickets and feel so fortunate to have been to several amazing destinations both domestically and internationally. There's nothing more fulfilling than coming home from a trip and adding a been-there-pin to my map.

Cheers!

Dana

http://www.mightygoodpen.com
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